Digital Marketing & Online Marketing
Digital Marketing & Online marketing is an effort to spread the word about your company that uses the internet to reach people. Online marketing, which is also known as internet marketing or Online advertising, is a method of getting the company or product name out to the public. The advertisements can take different forms & some strategies focus on subtle messages rather than clear-cut advertisements.
Online Marketing includes Content marketing, Pay per click advertising (or PPC) , Affiliate marketing (Affiliate marketing is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.) , email marketing , Digital Marketing, Display Advertising, GEO Fencing Service , Social media marketing (Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, Youtube, Periscope, LinkedIn, Meerkat, Blab, Reddit, StumbleUpon)
Basically, anything that you do online to get more eyeballs on you and grab people’s attention and, hopefully, at some point, get them to buy from you.
Digital Marketing Role
The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
is your website your #1 sales and marketing tool for your business? That’s the first thing to ask yourself when developing your online and digital marketing strategy. Let’s take an example, suppose you are running a landscaping business and your keyword is “landscaping services”, so if someone searches for “Landscaping Services Springfield MO” or “landscaping Springfield mo” how easily can your company be found?
People are searching the web right now for business services like you. Will they find you or one of your competitors? Numerous business owners across the country rely on Tech Sumitra to help them generate more website traffic, leads, and sales.
Let Tech Sumitra Springfield MO help you develop an online & digital marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete digital marketing solution to ensure your phone will always ring with qualified leads.
Grow Your Online Presence
Types of Digital Marketing
Search Engine Optimization
Thousands of searches are conducted every second. With search engine optimization, you can become a primary destination.
Pay-Per-Click Marketing
Pick your budget, keywords, demographics, and geography, and watch qualified traffic flow to your website. We help you optimize your campaign and make it profitable.
Conversion Rate Optimization
Website conversions equal business performance. We increase the performance efficiency of your website, amplifying conversions such as making a purchase or requesting a consultation.
Social Media Marketing
Online demographics are broadening and your audience is spending more and more time online. Social Media Marketing finds them where they are and speaks to them in their language.
Email Marketing
Improve the targeting of your emails, increase your response rate from mass mailings, and reduce spam reports by utilizing our proven email marketing services.
Display Advertising
We build compelling display campaigns which generate brand awareness and qualified traffic. Combining creative design and copywriting with strategic placement, we design ads that perform.
Successful marketing makes the right offer at the right time and in the right place. Today, your consumers are online: hanging out in social media(Like FB, IG), Searching on google, staying updated on news sites & blogs when they have a need.
Here’s the Breakdown of Marketing:
Digital and Online marketing
- Search engine marketing (SEM)
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC Marketing)
- Email marketing (through mail-chimp or boost mail from server)
- Affiliate marketing
- Content marketing
Offline marketing
- Enhanced Offline Marketing (Electronic billboards)
- Radio marketing (Radio Commercials)
- TV Marketing (TV Commercials Marketing)
- Phone Marketing (Text Message Marketing)
You can use both ways to increase your sales but nowadays digital marketing is a game-changer if you want to increase your business growth without digital marketing you can’t do it fast. Online marketing is no different than offline marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
Springfield Missouri (MO) Digital Marketing & Online Marketing
We are Digital Marketing & Online Marketing Expert located in Springfield, MO. we have the ability to manage everything from SEO, marketing campaigns, ongoing PPC, SMM, Email, Digital & Online Marketing.
Your customers and your competition are online – and in order to succeed in today’s digital world, you should be, too. If you’re ready to capture leads and grow your Online Presence, contact Tech Sumitra to learn more about our strategy and consulting services.
1 COMPETITOR ANALYSIS & WEBSITE DESIGN
- Completing a market analysis of your service areas and your service industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
3 PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
5 EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
7 BigEquation One Dashboard for all reports
let’s say you want to see a real-time report of how many people signed up on your site or app. Or maybe your boss wants you to put together a marketing status report on a daily basis. No problem! Using BigEquation, you can hook your dashboards up to almost any data source on the web. Or pull data straight from CSV instantaneous customer service.
2 SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
4 SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
6 TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
8 Lead Recovery
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Tech Sumitra Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
1 COMPETITOR ANALYSIS & WEBSITE DESIGN
- Completing a market analysis of your service areas and your service industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2 SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3 PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
4 SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
5 EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
6 TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
7 BigEquation One Dashboard for all reports
let’s say you want to see a real-time report of how many people signed up on your site or app. Or maybe your boss wants you to put together a marketing status report on a daily basis. No problem! Using BigEquation, you can hook your dashboards up to almost any data source on the web. Or pull data straight from CSV instantaneous customer service.
8 Lead Recovery
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Tech Sumitra Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
Online and Digital Marketing Services Springfield MO, FAQs
To sum it up, digital marketing is an umbrella term for all of your business marketing and engagement activities done through online media channels. Selling your product with paid advertisement on the internet is called digital marketing. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
About 97% of consumers in the U.S. go online to find local services provider like you. If you want to connect with them and increase leads and sales, then you should invest in digital marketing so you can meet them online.
Tech Sumitra provide full-suite digital marketing for your business, including logo design, website design, SEO, PPC, social media marketing, email marketing, analytics and tracking, video marketing, banner design and more.
Most Businesses will need SEO, local SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on what we find during your website audit.
Depending on the package you choose, marketing services can run anywhere from $500 to over $10,000 per month.
We generate monthly reports for our clients with qualifying packages and our account managers have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Tech Sumitra Different
Our digital marketing experts have put together thousands of successful digital marketing campaigns for businesses looking to increase web traffic, leads, phone calls, and transactions. Tech Sumitra team will do the same for you. Request a free strategy proposal and get a game booster plan.
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone with technical knowledge that understands business and marketing, to be your guide
- Detailed monthly reports user friendly reports with chart that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a marketing manager
- Access to our proprietary analytics software you will get big equation access which one dashboard for all reporting.