Email Marketing Springfield MO
In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—95% of US adults use email, and 75% on average have used a coupon or discount from a marketing email in the past seven days.
When done right, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing, drip email marketing are low-cost ways to increase referrals, up-sells, leads, and turn those leads into sales!
Email Marketing provides an effective connection with your targeted audience and gives you the best return on investment(ROI). Reach out to current and potential customers and keep them updated on your company’s latest deals and news.
Marketers agree that email is key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented, and targeted email marketing campaign is important for brand awareness and drive conversions.
Our experts use tools, strategy, implementation, and result tracking in order to achieve the best possible brand engagement. We can take care of your complete email marketing strategy from template design to tracking and reporting.
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Our Email Marketing Process
Our Email marketing process allows us to create a campaign that is specifically built with your business goals in mind.
Research
The first step should be to research the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Strategy
Create a comprehensive Email Markting strategy and project plan that clearly outlines deliverables and measurable business goals
Analyze Goals & Objectives
Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
Email Design
We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for consistent user experience with the campaign as a whole.
Optimization
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
Online and Digital Marketing Services Springfield MO, FAQs
To sum it up, digital marketing is an umbrella term for all of your business marketing and engagement activities done through online media channels. Selling your product with paid advertisement on the internet is called digital marketing. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
About 97% of consumers in the U.S. go online to find local services provider like you. If you want to connect with them and increase leads and sales, then you should invest in digital marketing so you can meet them online.
Tech Sumitra provide full-suite digital marketing for your business, including logo design, website design, SEO, PPC, social media marketing, email marketing, analytics and tracking, video marketing, banner design and more.
Most Businesses will need SEO, local SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on what we find during your website audit.
Depending on the package you choose, marketing services can run anywhere from $500 to over $10,000 per month.
We generate monthly reports for our clients with qualifying packages and our account managers have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Tech Sumitra Different
Our digital marketing experts have put together thousands of successful digital marketing campaigns for businesses looking to increase web traffic, leads, phone calls, and transactions. Tech Sumitra team will do the same for you. Request a free strategy proposal and get a game booster plan.
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone with technical knowledge that understands business and marketing, to be your guide
- Detailed monthly reports user friendly reports with chart that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a marketing manager
- Access to our proprietary analytics software you will get big equation access which one dashboard for all reporting.